Swiggy hikes platform fee to ₹15 per order—third time in 3 weeks! Here’s the spicy breakdown with facts, fun, and a dash of satire.
“Once upon a time, you ordered biryani and only worried about calories. Now, the real spice is in the bill.” 🌶️
The Rising Bill Curry
Food delivery is now like eating out—only the restaurant is your sofa and the waiter is your phone. But here’s the twist: Swiggy has hiked its platform fee to ₹15 per order. And yes, this is the third time in just three weeks.
To put it in perspective, your favourite butter chicken didn’t get more expensive—Swiggy just sprinkled some “extra masala” on your bill. Think of it as GST’s younger cousin who refuses to leave family functions.
As Business Today reports, this bump comes just as the festive season begins. Because nothing screams “Happy Diwali” like paying extra for samosas.
A Timeline of Fee Drama
- First, Swiggy raised the platform fee to ₹14 on Independence Day. Patriotism clearly comes with a side of charges.
- Then, they quietly reduced it back to ₹12 (a short-lived discount, much like your New Year resolutions).
- Now, we’re at ₹15. Third time’s the charm—or should we say, the charge.
And yes, these hikes happen faster than Netflix increases subscription prices.
The Maths Behind the Madness
Currently, Swiggy handles around 2 million orders per day.
At ₹15 per order, that’s about ₹3 crore daily revenue just from platform fees. Compare that to when it was ₹12 (only ₹2.4 crore). Clearly, inflation is not just in onions—it’s in app icons too.
Annually, this extra charge translates to ₹216 crore. That’s enough to buy a lifetime supply of momo chutney, or maybe another startup.
Meanwhile, Swiggy’s net loss in the April–June quarter doubled to ₹1,197 crore, largely due to its quick-commerce arm Instamart. So, while you’re paying extra for your masala dosa, remember: you’re also indirectly funding someone else’s midnight Maggi.
Rivalry With a Side of Pickle
Of course, Swiggy isn’t alone. Rival Zomato also raised its platform fee, from ₹10 to ₹12, to cash in on the festive rush. After all, why should one food app have all the fun?
At its order volumes of 2.3–2.5 million per day, Zomato’s platform fee earnings are similar—around ₹3 crore daily. Clearly, competition isn’t just about who delivers faster—it’s about who can creatively add more lines to your bill.
What’s in a Fee?
Swiggy calls it “GST & Other Charges” under the bill, along with packaging, restaurant GST, and the mysterious “rain fee” (yes, you literally pay extra if it rains). At this rate, don’t be surprised if we see “extra charges for sunny days” next.
But here’s the kicker: the platform fee is not uniform. It changes by city, day, and demand level. Basically, it’s the food delivery version of airline ticket pricing.
How Customers Feel
Social media is buzzing with memes:
- “My pizza topping is cheaper than Swiggy’s platform fee.”
- “At this point, I’ll just marry a chef.”
- “Forget Zomato vs Swiggy, the real fight is between my stomach and my wallet.”
But while customers rant, most still order. Because convenience, like cheese burst pizza, is addictive.
The Bigger Picture
Swiggy’s operating revenue jumped 54% to ₹4,961 crore this quarter. But with cash outflow of ₹1,053 crore, the company needs to squeeze every rupee. And what better way than squeezing it out of your paneer tikka cravings?
Here’s the satire-tinted truth: these hikes are less about “fees” and more about “funding survival.” Food delivery apps are like relationships—fun, expensive, and full of surprise charges.
Swiggy’s new platform fee proves one thing: the only thing delivered faster than food… is another hike. 🍕📈
So, what do you think? Will Swiggy’s platform fee hike change your ordering habits, or will hunger always win over math? Share this blog with your foodie friends—because misery loves company, and so do memes.
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